The following few seasons saw the Belgian adding a lighter, more romantic tone to his vision and also taking a creative break to restructure his studio. After much speculation over his future (the designer famously turned down the role of creative director at Givenchy), Theyskens was appointed artistic director of Rochas and, in March 3003, presented his first show for the esteemed house. Playing on the unique themes and signature styles of Marcel Rochas – chantilly lace, the colour pink, an emphasis on tailoring and evening gowns – the collection also pursued his own attention to volume. With a further three collections to date, Theyskens continues to respectfully move the house forward.
Whilst remaining true to Maison Rochas’ original couture spirit, the 27-year-old is nonetheless attempting to develop new representations of femininity and elegance. In March 2004, Theyskens was also appointed artistic director of Rochas Fragrances. His work has also been exhibited in various international exhibitions, including ‘Belgian Fashion Designers’ at the Fashion Institute of Technology museum in New York.