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Recognised for his fresh, flawless cuts and elegant tailoring, Christophe Lemaire of Lacoste is concerned more with the quality of his lines than with slavishly following trends. With a style he describes as “graphic, pure, relaxed and precise”, he captures the balance between fashion and function, creating classic, wearable clothing season after season.

Born in Besangon, France, in April 1965, Lemaire initially assisted at the Yves Saint Laurent design studio before going on to work for Thierry Mugler and Jean Patou. Through the Jean Patou house he met Christian Lacroix who was so impressed with the young designer that he appointed him head of his own woman’s ready-to-wear line in 1987. Lemaire went solo with his eponymous womenswear label in 1990. His functional designs, with their understated elegance, ensured the label’s success and a menswear label followed in 1994.

In May 2001 Lemaire became creative director of heritage sportswear brand Lacoste, where he has re-established the company’s position on the fashion map. Infusing his own contemporary, sharp style into classics such as the tennis skirt, polo shirt or preppy college jumper, he has attracted new customers while retaining enough of the brand’s 70-year-old tradition so as not to lose the old. In June 2001, under his direction, Lacoste staged its first catwalk show. A true fashion DJ, for his own collections Lemaire mixes Western classics with one-of-a-kind ethnic pieces. The result is resolutely modern yet always wearable. “I don’t create in a rush,” he explains. “I always take time so I can distance myself from things that are too fashionable. As a designer I aim for an accessible balance between beauty and function to create a vision of contemporary ‘easy wearing'”.

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